SHOPPING MATE
Shop Easy, Fast and Get what you want | Meet your personal shopping assistanceOVERVIEWEveryone wants to shop easy and fast. When people go for shopping or shop online, it can be frustrating when product they are looking for is unavailable. So I design shopping application to help users shop easily and fast, and help them to get the products they want.
DURATION
4 month
4 month
ROLE
User research
User interaction
Visual design
User testing
Prototyping
User research
User interaction
Visual design
User testing
Prototyping
TOOLS & METHOD
Figma
Illustrator
Photoshop
Invision
Miro
Figma
Illustrator
Photoshop
Invision
Miro
PROBLEM
Not everyone enjoyes shopping. Sometimes products are not available and people need to wait till restocked.
SOLUTION
‘How can I provide most efficient shopping experience to users?’
Shoppingmate helps you to shop easy fast and efficient by allowing you to search products,
create your brandlist and giving you notification alarm when products you want are restocked.
RESEARCH
USER SURVEY
To understand what is the current problem or needs of the users, I started from sticky notes of questions
What is your pain points in shopping?
- Uncertainty
- Time consuming
- Inconviniency
What is the most important factor when you are shopping?
- Less time consuming
- Fast, easy shopping process
- Save time
What do you consider as Smart shopping?
- Getting restock notification
- Personalized options
- Save time
USER INTERVIEW
Some highlights from the user interview
RESEARCH FINDINGS
These are top findings through user research
Personal Needs
Needs
Every user has different needs, and expactation for shoppingUsability
80%
of users shop and pay online, through website or mobile applicationsEngage
User friendly
Re-stock notification, Creating favorite brand list for each users can lead to successful user experiences and get more users onboardDEFINE
TARGET USER
Based on the research, I set my target audience for Shopping Mate.
As it is e-commerce mobile shopping application, I set my target users are Young generations,
People who are trendy, and familiar with online shopping experience.
Age
Young generations, who is sensitive to trends and fashion, frequent online shopping users
Ages 20 - 44
Young generations, who is sensitive to trends and fashion, frequent online shopping users
Users
Familiar with online shopping experience, shop online frequently, with ability to easily adopt new platform and application
Tech Savvy
Familiar with online shopping experience, shop online frequently, with ability to easily adopt new platform and application
Who are
Trendy
Users who are sensitive in fashion, trends and keep on the track of following trendsDESIGN GOAL
Help user to shop fast, efficient and get the products they want
![]()
Intuitive
Clean, simple user interface design 
Help user focus more on the products without being distracted
![]()
User friendly
Personalization option, Re-stock notifications, Easy and fast checkout process which leads to user friendly shopping experience
![]()
Usability
Re-stock notifications, Easy and fast checkout process also adequate for mobile shopping experience
WIREFRAME
I wanted to get quick feedback from the user, so I made low fidelity wireframes to quickly validate the features
INTUITIVE
Clean, simple user interface design
As Shopping Mate is mobile E-commerce platform, I aim to create clean and simple design with less distraction. Create consistance style with design system, using one vibrant colors to create accent as well as keeping clean interface of product.
*Design system in ShoppingMate
USER FRIENDLY - Personalization
Add products in ‘My list’
If the products are not available, user can get the restock notification by adding the products they want in ‘My List’
Create ‘Brand list’
User can create their brandlist under their preference and get recommendations related to it
USABILITY
Get ‘Re-stock notification’
By getting restock notification from the Shopping mate application, user can directly lead to my list page and add restocked items to cart and proceed to checkout
Short Checkout process
User can directly add restocked items to cart and proceed to checkout in short steps
OUTCOME
Focusing on helping users to shop easy, fast, and help them to get the products they want
Focusing on helping users to shop easy, fast, and help them to get the products they want
My List
My List
My list is the page where user can add
When the products are out of stock,
create My List and add the product
Restock Notification
By getting restock notification from the Shopping mate application, user can directly lead to my list page and
add restocked items to cart and proceed to checkout
Create Your Brand List
Add preferred brand lists on landing page, Get recommendations related to your preference
Easy Checkout
Short and easy checkout process,
Add restocked items in my list and lead to check out
REFLECTION
With Shoppingmate, I wanted to help user shop fast and efficent by allowing personalization, giving restocked notification, and recommendations under each users preference.
Clean and simple interface
Creating simple, consistance styles of interfaces are key for intuitive user interactions.
Getting feedback and iterate from user testing
From user testing, I was able to learn how user actually interact with product, prove the initial solution was right approach, and how to iterate and make better design decisions.